The s4 journal

Notes on growing EV and energy brands online

Frameworks, case studies and uncomfortable truths from the agency side of the energy transition. Written by Earl and the team. Short reads only.

Featured
Strategy13 min readLatest

The 90-day playbook for scaling an EV installation business

From referrals to a real system. The exact 90-day plan we use with installers ready to move from "busy" to "predictably growing", broken down by month with budget, hires and metrics.

Read the playbook →
Strategy
Strategy10 min read

How EV installers generate consistent enquiries every month

Without referrals, without cold ad spend that never compounds. The three-part system every working installer marketing engine uses, and how to build yours in 30 days.

Conversion
Conversion11 min read

Why your EV installation website loses 60% of its leads

The seven leaks costing installers most of their inbound, ranked by impact. A 7-day fix plan you can actually ship, with no designer required.

Paid Ads
Paid Ads11 min read

How to lower cost per install on Meta and Google ads

The four account-structure mistakes we see in nearly every audit, and the targeted fixes that bring cost-per-install back into a sensible range within 30 days.

SEO
SEO12 min read

Local SEO for EV installers: rank in your area without ads

How to own the map pack, rank for "EV installer near me", and stop paying for clicks you should be getting free. A 30-day local SEO sprint.

Follow-up
Follow-up10 min read

The follow-up system that turns slow EV enquiries into installs

The exact stack, templates and 14-day nurture sequence that doubles close rate without any new traffic. Setup in one Saturday.

Content
Content9 min read

A 30-day content plan for EV installers with no time

If you have ten minutes a day and a smartphone, you have everything you need. Five content types, two platforms, and a system that runs without you.

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