Frameworks, case studies and uncomfortable truths from the agency side of the energy transition. Written by Earl and the team. Short reads only.
What actually happens between a homeowner Googling "EV charger" and the wall-mounted unit getting commissioned, and where most installers lose them.
The shoot list, the kit list and the cut-down recipe we use to turn a single half-day on site into a month of social, web and sales content.
The four account-structure mistakes we see in nearly every audit, and the fixes that bring cost-per-install back into a sensible range.
The post itself, the story behind it, and the inbound conversation that turned into a commercial site survey within 48 hours.
The CRM, the agents and the n8n workflow we plug in to make sure no enquiry waits longer than five minutes for a human reply.
Why "we're the high-end one" only works when the buying experience, the photography and the follow-up all back it up. A short rant.
A short Friday email with one thing we tried, one thing that worked, and one number you should be tracking. Unsubscribe any time.