Paid Advertising

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What is Paid Advertising?

Paid advertising means you pay to show your business to the right people — fast. You can run ads on Google, Facebook, Instagram, LinkedIn, TikTok and more. These ads help you get noticed by people who are most likely to buy from you, click your link, or fill in a form. It’s like putting your best message right in front of the right people at the right time.

Why It Matters – And Why Organic Still Matters Too

We believe every business should use both paid and organic marketing. At S4Digital, we always recommend combining both. Why? Because paid ads get you seen quickly, while organic content helps people trust you over time. Our clients get the best results when we run both together — especially when we’re pushing ads and also posting helpful, real content on their social media and websites. We’ve seen this work again and again. Ads get attention. Organic content builds connection. You need both to grow strong.

Here’s the deal:

  • Organic marketing (like blogs, social media posts, and SEO) takes time, but it builds trust and lasts longer.
  • Paid advertising is fast. You can get traffic and leads in days, not months.

 

At S4Digital, we always recommend combining both. Why? Because paid ads get you seen quickly, while organic content helps people trust you over time. Our clients get the best results when we run both together — especially when we’re pushing ads and also posting helpful, real content on their social media and websites. We’ve seen this work again and again. Ads get attention. Organic content builds connection. You need both to grow strong.

How Paid Advertising Helps Your Business

Paid ads can do a lot for your business, including:

  • Bring in leads and sales quickly
  • Get you seen by new customers fast
  • Help you launch a new product or offer
  • Show your brand on top of Google
  • Bring people back to your site if they didn’t take action the first time

 

Whether you’re selling products or offering services, paid advertising is one of the best ways to grow.

Why Choose S4Digital for Paid Ads?

At S4Digital, we don’t just press "boost post" and hope for the best. We build ad strategies that actually make sense for your business. Here’s why clients choose us:

We learn about your goals before we run a single ad

We make creative ads that actually get clicks

We keep you updated with clear monthly reports

We test and improve things every step of the way

We mix ads with strong organic content, so it all works together

Other Paid Advertising Services We Offer

 

  • Google Search Ads – Show up when people search for things like “plumber near me” or “best EV charger”
  • Google Display & YouTube Ads – Banner and video ads to boost awareness
  • Facebook & Instagram Ads – Great for products, events, and brand awareness
  • LinkedIn Ads – Best for B2B businesses or those selling services
  • TikTok Ads – Fun, short-form videos that grab attention
  • Remarketing Ads – Show ads to people who visited your website but didn’t buy or contact you
  • Local Ads – Target people near your shop or business

 

How It Works – Our Paid Ads Process

Here’s how we do it:

Let’s chat

We learn about your business, audience, and goals

We plan your strategy

Which platforms, who to target, and what message to use

We build your campaigns

This includes writing the ad text, designing the creative, and setting up tracking

We launch and monitor

Watching what works, changing what doesn’t

We report and improve

You’ll get a clear report and we’ll keep improving every month

What our satisfied clients have to say

Let's get started

Tell us about yourself and your project

Paid Ads FAQ

How much should I spend to get started?
We suggest at least £500–£1000 a month to start. We’ll work with your budget and give honest advice.
You’ll usually see traffic and clicks within a few days. Real results (like leads and sales) can come within 2–4 weeks as we test and tweak things.
Not necessarily. If you have content, we can use it. If not, we offer photography and video production too — so you’ll always look professional.
We can fix or build one for you that helps turn clicks into customers.
Yes — you always own your account and your data. We believe in transparency and giving you control.