Ohme, Plug In Stations (Giveaway)

Summary

We created and managed a Meta lead generation campaign to support Plug In Stations’ £500 installer voucher giveaway. The goal was to attract qualified UK-based EV charger installers and build a long-term marketing list. Designed an engaging, branded Meta lead form with a strong CTA and opt-in for future marketing– Developed a golden ticket download mechanic to boost perceived value and increase conversion– Created festive, installer-targeted ad creatives with custom graphics and copy– Ran campaign optimisation through Meta Ads Manager, refining the audience as data came in

Services

Paid Advertising, Photography, Social Media, Video Marketing

Location

Enfield

Details

Filmed a Christmas-themed promotional video featuring an installer dressed as Santa– Built a lead generation funnel with a branded golden ticket download and follow-up page– Created Meta ads targeting UK homeowners with an interest in electric vehicles– Optimised creative performance using multiple ad sets and A/B testing

Results: Over 500 homeowner entries in 30 days– Boosted brand visibility with more than 50,000 video views across Meta platforms– Reusable asset library created for future seasonal campaigns