TED Content

Our contributions include:

• Regular filming days with the TED team, capturing natural interactions, warehouse action, and product highlights.
• Short-form edits designed for Instagram Reels, TikTok, and YouTube Shorts – always friendly, fast-paced, and relatable.
• Fun, personality-led content that shows the value of a smaller wholesaler that genuinely cares about its customers.
• Stories from the team that highlight TED’s values, customer-first mindset, and ability to punch above their weight.
• Content that doubles as high-performing ad creative – perfect for growing brand awareness and generating leads.

These videos help TED show up online exactly how they are in real life – approachable, knowledgeable, and proudly independent – while attracting a wider audience of installers and electricians across the UK.

What we did: Filmed short-form, relatable content with the TED team to be used as video ads– Built lead forms with opt-in for future communications and trade account follow-up– Focused targeting on electricians, electrical contractors, and those with purchase intent

Results: Generated over 180 qualified leads from a £100 ad budget– Achieved a sub-£3 cost-per-lead– Helped TED gain over £20,000 in new business within 30 days.

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